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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?

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How Brands Handle Crisis Management Successfully

5W PR

In an age where brands are always in the public eye, a single misstep can rapidly escalate into a crisis, harming trust and tarnishing reputation. However, armed with the right crisis PR strategy, brands can not only weather these storms, but also come out stronger. When a crisis occurs, transparency about the situation is key.

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Infected Blood Inquiry: “institutional defensiveness” led to reputational manipulation

Wadds Inc.

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The issue was managed by the government and the NHS from a reputation management perspective. A more accurate description would be reputation manipulation. The inquiry was chaired by Sir Brian Langstaff.

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The Four Most Effective Crisis Communications Strategies

Ronn Torossian

Companies face various crises that can harm their reputation and business. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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Reputation and Social Responsibility

5W PR

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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Condemnation in Public Relations: Crisis Communications Strategy

Ronn Torossian

Most of the time, a PR crisis can be unpredictable. This can, in turn, cause long-lasting damage to a company’s reputation, especially if the business doesn’t respond to the situation on time or in the right way. The post Condemnation in Public Relations: Crisis Communications Strategy appeared first on.