Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content will become more customized. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

NOVEMBER 11, 2014

Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. Marketing marketing strategy viral marketing' Sure your insurance costs might go up – but you could also charge admission.

Marketing 114

Marketing System Viral Insurance 114

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. Print it out. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? So crafting a powerful one is important. In this online world. But it’s a start.

How To 60

How To Tools Writing Viral 60

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Telecommunications Crisis Training 75

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Viral Marketing: The Hope, Hype and Helplessness. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago.

Web 60

Web Google Mobile B2B 60

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. Wells Fargo 's 11 museums across the U.S In sum, Kemps’ anniversary was a great example of how to give a brand’s corporate history a whole new life.

Corporate 48

Corporate Examples Storytelling Brand 48