Remove Advertising Remove Local Remove Newspapers Remove Presentation
article thumbnail

How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

These types of media content present both problems and opportunities for your clients. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center. PR teams have been handling these kinds of events for years.

article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

During the five-week course, several co-presenters will join them. Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

article thumbnail

What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?

Stern + Associates

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

article thumbnail

Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. We have no slogan and no advertising strategy. There is a terrible one.

Tourism 52
article thumbnail

The State of the News Media 2015

Journalistics

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

article thumbnail

PR’s #1 Secret

Mora Communications

Selling belongs in the advertising section of the media, not the editorial. Find creative ways to present and tell your story. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way.

article thumbnail

When Should I launch a PR Campaign?

Mora Communications

Yes, you can advertise and post on social media. Whether you’re featured in a local media newspaper, the New York Times or the Today Show, you are benefitting by the trust those media brands instill in consumers. . For example if you’re presenting a holiday-oriented story idea. That was easy.