Remove Advertising Remove Infographics Remove International Remove Web
article thumbnail

Unlocking Success: Why Blogging is Important for Businesses

Prohibition

It’s really important for boosting online visibility, driving web traffic, establishing credibility, staying ahead of the competition, and captivating your audience – making it a pretty powerful tool when used correctly! A poorly designed blog or web page can instantly put off visitors. What do they want to know?

article thumbnail

Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108
article thumbnail

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

article thumbnail

6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements. Visual assets like infographics are more expensive.) Using too many tools.

article thumbnail

Breaking the cycle of illiteracy with Emerald Publishing

Prohibition

Emerald Publishing wanted to raise awareness of the global issues surrounding adult and childhood literacy, using a campaign to highlight the intrinsic link between literacy rates and the consequences of these later in life, with International Literacy Day as our catalyst and launch date.