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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Do the #StandUp spots really represent religious advertising? Is it right for religious organizations to advertise? A church runs radio spots to promote its Christmas-themed musical. of the U.S.

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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

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Public Relations Review

PR for Anyone

Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Those are their sponsors and they pay for the advertising. Create a Great Hook The second step is creating great hooks.

Publicity 331
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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Maxim Behar: Good morning to Radio Focus! The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. It can create ads as good as a graphic designer, for example. He is also a person with exceptionally broad cultural knowledge. Host: Welcome!

Radio 59
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Someone, somewhere, sometime…

Maxim Behar

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.