Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Reputation Management? Key PR Concepts Explained 6. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

PRSay

MARCH 4, 2021

Compounding this issue is the fact that social media sites are now actively regulating content, so the “interactive computer service” rationale that underlies Section 230 arguably no longer applies because the sites are involved in the content process by its own internal take-down policies. platforms).

Communications 170

Communications Policies Advertising Advertising 170

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

5W PR

JUNE 24, 2019

Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. Be sure to conduct a thorough, meaning brutally honest, vulnerabilities assessment to identify the range of scenarios that could threaten your brand’s reputation. Adopt Internal Safeguards. Assess Your Vulnerabilities.

Crisis 76

Crisis Ethics Advertising Advertising 76

Sword and the Script

NOVEMBER 7, 2023

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 141

Employee Software Survey Tools 141

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Stuart Bruce

MARCH 17, 2014

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. True stories (PR) far more powerful than made up stories (advertising) @holmesreport #WCFDavos. Business Conference Speaking corporate communications public relations Reputation Management Davos PR WCF'

Communications 153

Communications Conference Groups Reputation 153

Mark My Words

AUGUST 31, 2017

BP could take legal action for loss of reputation and business. As they go international, their spheres expand, from advertising to political campaigns, lobbying and beyond. Can a standard set of ethics be applied to companies operating in diverse markets, especially when the rewards are so vast? They wouldn’t go quietly.

Ethics 60

Ethics Internal International Agency 60

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. Ensure the communication is consistent with the company’s ethics and culture. That is the case for the Public Relations Institute of Southern Africa’s (PRISA) code of ethics. negative publicity; and.

Ethics 40

Ethics Guidelines Handbook Local 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

JULY 24, 2018

We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. While those people generally come with a work ethic that exceeds their salary, the chances of success are slim.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF: Online Reputation Management.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Flatiron Communications

NOVEMBER 28, 2018

The opacity with which Facebook addressed its mounting crises and the company’s contradictory internal and external posturing goes counter to the ethos of savvy crisis managers. The stock tanked, but more importantly so did Facebook’s already sullied reputation. advertisers sound off: [link]. Zuckerberg disclaimed knowledge).

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198