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30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105
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Public Relations Tips: Grow to New Heights Fast in 2020

PR Fuel

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. That’s the pro.

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How to Create a Media Kit

5W PR

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176
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5 Things Everyone Should Know About Pinterest

Cision

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Pinterest is engineered for monetization. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. We love that connection.” Checklists.

Pinterest 120
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6 Common Problems Holding You Back from Content Mastery

Contently - Strategy

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements. Who are these consumers, and where do they typically find the articles they read?

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How to Choose the Best Press Release Writing Service for Your Specific Needs

PR Fuel

Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. They can also include photographs, media, or infographics depending on the topic. Focusing on SEO will help your website rank higher on search engine results pages (SERPs) for the relevant keywords.

Writing 52
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7 Reasons Why Video Needs to Be in Your PR Plan

ReimaginePR

3: Videos Are Easily Consumable (Especially On-the-go). Videos are so easily consumable that they’re perfect for on-the-go entertainment. Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. This happens to all of us. Who wouldn’t want that? #5:

Video 120