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Thank You, Mr. Burson

PRSay

Consider that when he teamed with ad executive Bill Marsteller in 1953, the largest PR firm was Hill & Knowlton with about 100 employees. Second, that combination of advertising and public relations was a seminal moment. He also took responsibility for employees who didn’t make it at Burson-Marsteller. “We

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Case Study: Amplify Media Relations with Paid Social Advertising

prTini

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

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 Corporate Reputation is Important to Marketing

5W PR

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. Employee empowerment can be very powerful and the responses quite interesting.

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When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Just as consumers have learned to exercise their buying clout, so have large advertisers.

Corporate 149
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Keep Calm and Then What? How to plan your communications around the return to ?normal?

PR in High Definition

With the furlough scheme potentially extended until September, now is the time to plan how to communicate with staff, as well as making sure that non-furloughed employees understand where they stand, and also feel appreciated.

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Questions are the Key to AI and Ethics

Mindful Marketing

On the other end of the higher ed spectrum, I recently served on the dissertation committee of a doctoral student who asked me to help her answer a question related to my earlier exchange with ChatGPT, “Does recognition matter in evaluating the ethics of native advertising?” ” Turns out, it does.

Ethics 96
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Natural Light Imitates Art

Mindful Marketing

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? To some extent, faculty members like me are responsible for the extreme price up-tick: Employee salaries often represent organizations’ biggest costs.

Education 126