Advertising Comparison Consumer Technology 
Mindful Marketing
NOVEMBER 6, 2022
As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.
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ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.
Public Relations Sydney
SEPTEMBER 21, 2014
Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.
ImPRessions - Crenshaw Communications
JANUARY 3, 2018
So, in the spirit of forging ahead into 2018, we offer a look at some brands poised to find their way into consumer hearts and minds this year. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. Brands to watch in 2018. Bulletin experiential retail stores for women.
Sword and the Script
FEBRUARY 11, 2017
Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”.
Buzzstream
MAY 16, 2024
In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Sites That Have Blogs In Your Industry The cleanest way to get a link into a post through guest blogging is by avoiding the sites that openly advertise working with guest bloggers. I mentioned this in Step 1.
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