Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Not even permission to advertise, according 2 some studies. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. Guest post by Sean Williams. [Ed: when I'd be speaking on measurement.

Measurement 69

Measurement Financial Facebook Tourism 69

Waxing UnLyrical

SEPTEMBER 13, 2010

Sure, it’s a lot easier to teach advertising value equivalencies and say that’s how to measure public relations efforts. If there’s one thing students and young PR pros should pay attention to, it’s learning new techniques to measure public relations efforts. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 6, 2011

Super Sunday: are you ready for some… advertising! The feline theory of public relations , by Richard Bailey. Why: with a headline like that, you think I was going to pass it up? by Davina Brewer. Why: even though I plan not to watch the Super Bowl , Davina might make me change my mind. These fine folk did: Jan.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Hope we can discuss this further!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Initially she declined, thinking I wanted to sell her advertising (side note: you just KNOW how good Id be at that. ;P) ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

FEBRUARY 5, 2011

Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. About 30 percent could accurately recall at least one company with a commercial, but respondents had low confidence in their memory , indicating that they “thought&# that the company had a commercial.

Facebook 49

Facebook Twitter Measurement Blogging 49

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. They have also changed the methods used to promote tourism. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses.

Tourism 88

Tourism Social Media Travel Marketing 88

NewsWhip

APRIL 28, 2021

We looked at tourism as well for here, because obviously, particularly with Abu Dhabi and Dubai, massive tourism hotspots. And I think they take some of that feel-good Buzzfeed stuff, they do digital native and social native so well, and then the expat community is probably the target, I’d say, in most of the markets.

Consumer 78

Consumer Measurement Local Data 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 1, 2010

These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 103

Measurement Education Facebook Course 103

Waxing UnLyrical

SEPTEMBER 14, 2010

I believe that the communications industry as a whole - Marketing, Advertising, Public Relations, is moving closer and closer together as it becomes easier to curate all of the communications online. A lot of defining PR comes down to NOTs: its not sales, its not marketing, its not advertising. Great post, Shonali.

Facebook 106

Facebook Twitter Education Industry 106

Maxim Behar

JULY 9, 2023

Ivan Geshev : In recent months, before the eyes of the entire nation and the international community, the Prosecutor's Office of the Republic of Bulgaria has been subjected to unprecedented pressure and grossly illegal interference in the work of the judicial system. Here is part of Ivan Geshev's statement. I have no doubt that they are true.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

Ivan Geshev : In recent months, before the eyes of the entire nation and the international community, the Prosecutor's Office of the Republic of Bulgaria has been subjected to unprecedented pressure and grossly illegal interference in the work of the judicial system. Here is part of Ivan Geshev's statement. I have no doubt that they are true.

Communications 52

Communications Policies System Government 52