Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it! – Digital and visual storytelling. A6: Do the work!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. What are your thoughts on having a proxy measurement?

Marketing 120

Marketing Analytics Measurement Data 120

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Karen Freberg

MAY 11, 2020

Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation. We are seeing so many changes happening in the industry, and it is key for all of us to stay on top of the trends, case studies, and strategies guiding our field.

Education 59

Education Social Media Media Resources 59

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

APRIL 26, 2018

That’s hard for a major brand to measure up to. Sure, it starts with a good story, but execution, distribution, measurement and expectations—how, where, and to whom that story is told, what you’re measuring, and having a sense of what you’re trying to achieve—will tip the balance. Measurement: The Story Continues.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Creative employee communications. Marketing predictions. Time to focus on blocking and tackling. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

Doctor Spin

MAY 21, 2023

Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. No case studies or references. If the agency doesn’t have a way to measure the success of its PR efforts, it’s hard to know if you’re getting a good return on your investment.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Which is better: reach or time?

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 4) 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 6) Is Creativity a Skill or Talent? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football.

Content Marketing 60

Content Marketing Survey B2B Google 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? He said, “It was practical, funny, informative and useful. Funny+useful=awesome.”

Twitter 61

Twitter Pinterest Case Study Social Media 61

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 20) Mack Collier. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. In many cases, that holds true. The metrics associated with awareness tend to be easy to measure as you build up momentum. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 111

Case Study Marketing Study Content Marketing 111