Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Sword and the Script

NOVEMBER 5, 2019

Internal data such as survey responses, call center data or customer service email data according to a company representative. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s

Internal 64

Internal International Data Media 64

Doctor Spin

APRIL 5, 2023

Better customer relationships —PR campaigns can help small businesses communicate more effectively with their customers and build a stronger bond with them. Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service.

Small Business 52

Small Business Strategy eBook Reputation 52

Cision

OCTOBER 16, 2017

Steve Barrett: And that’s social media really in many ways it’s the thing that’s knitted this all together and made the alignment make sense, hasn’t it? Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

APRIL 5, 2023

PR campaigns can help B2B organisations communicate more effectively with their customers and build a stronger bond with them. By sharing stories, insights, and industry news with their customers through press releases , social media posts, and other PR tactics, B2B organisations can foster trust and loyalty among their customers.

B2B 52

B2B Strategy eBook Small Business 52

prTini

JANUARY 15, 2016

How do you deliver exceptional, quick customer service while also exceeding the marketing-promotion and revenue-generating goals? This works especially well for startups and smaller businesses who don’t have resources to hire people with a lot of experience, but also can’t afford to totally outsource all their social media.

Community 28

Community Agency Internal International 28

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. That means constantly monitoring what is being said about your business online and regularly updating any social media channels you are using. Social media has changed the way we experience fear.

Reputation 62

Reputation Company Engineering Banking 62

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” This could include case studies or testimonials from satisfied customers, data on the specific benefits and features of your offering, and any relevant industry research or analysis.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

JUNE 7, 2018

You're seeing an early version of this with social media. You are a client and customer service rockstar. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. We wanted actual analysis on how AI would affect marketing. This levels the playing field for smaller businesses.

Marketing 41

Marketing System Technology Google 41

Buzzstream

FEBRUARY 9, 2024

For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals.

Data 106

Data Meeting Measurement Guidelines 106