Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Regardless of degree or background, with the right skills, you can get a job in public relations.

Agency 88

Agency Energy Crisis Management Industry 88

PR Job Coach

NOVEMBER 26, 2020

Long on experience” used to be a badge of honor. Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Ageism is getting old. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Don’t force the story. Do consider the meaning of holidays.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. PR pros say so themselves!

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. Tell us a bit about your role at Bospar and who your clients are. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. We’re used to seeing communications and interactions with brands that are personalized. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

JANUARY 20, 2021

PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. Reporters review business social media profiles.

Survey 75

Survey Media Relations Report Media 75

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. click image for higher resolution).

Employee 147

Employee Print Writing Survey 147

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. I’ve merely organized them in a way that I think serves readers best. There are some caveats to note.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. And now, onward with this’s month’s PR Tech Sum …. Best of all, it’s free with registration.

Marketing 63

Marketing Pitching Corporate Tools 63

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Needless to say, all of them used some form of communications effort. This is why it is important to look at trends and look ahead to see what may come next for the PR industry. In the U.S., And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. He also commented on the pros and cons of changes in the PR business that occurred after the pandemic. - Crisis PR has become commonplace. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. A new way of working where nice guys/gals win. You own a business and want to increase sales. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

Pitching 111

Pitching Facebook Interviews Twitter 111