Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Of that audience, 2.7

Ethics 73

Ethics Social Media Trends Viral 73

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Dove’s video shows a surprising number of women entering through the “Average” door. Embrace Authenticity.

Corporate 116

Corporate Retail Policies Employee 116

Buzzstream

MAY 1, 2019

Video can elevate your digital marketing presence. But beyond the fact that we’re visual beings, you’d be surprised just how many ways you can leverage video to enhance your marketing efforts. Videos build an emotional connection. So far, so obvious. Don’t take our word for it.

SEO 74

SEO Video Strategy YouTube 74

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. I know you know that.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

MaccaPR

NOVEMBER 10, 2015

This year’s sold-out Minnesota Interactive Marketing Association (MIMA) Summit in downtown Minneapolis brought together 1,400 of our state’s brightest marketers, technologists and entrepreneurs to hear about new strategies to disrupt the status quo. Feed Social Media As If It’s A Living Breathing Organism.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. If you haven’t had the chance, take a quick look at the video for yourself. Always: #LikeaGirl.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Waxing UnLyrical

APRIL 18, 2013

It’s been just about two weeks since I returned from Social Slam. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ And I told you of how it was one of those OMG-it-finally-happened moments for me.

Conference 81

Conference Social Media Hotels Meeting 81