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No Going Back After COVID — Communications Trends for 2021

PRSay

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. Empathy is essential.

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Optimism Back to Pre-Pandemic Levels Among Marketing Leaders: 5 Statistics from a Survey of CMOs

Sword and the Script

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do?

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Spending on PR Software Growing Again, Study Finds

Sword and the Script

billion in 2021 . Ask 10 people to define PR and you’ll get 10 different answers. The lines are burry which makes the size of the PR market, and subsequently the size of the PR software market, hard to define. In other words, marketing was taking a PR-centered approach to its activities. billion in 2021.

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5 Things to Know After Reviewing Pew Internet’s ‘Social Media Use in 2021’ Report

Solo PR Pro

In April, Pew Internet released another great report detailing social media use in 2021. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college. Twitter trended much younger.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

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Casting the future: Our predictions and trends for 2024

NewsWhip

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. The first TikTok election(s) 3 billion people are going to the polls next year, including the likes of Mexico, Indonesia, Pakistan, India, and the United States.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

Reuben Sinclair was among several recruiters that reported increasing demand talent in January 2021. The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis.

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