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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

So when media database Muck Rack released the “ State of AI in PR January 2024 ,” I was curious to see if the data would support my theory. About Muck Rack’s State of AI in PR January 2024 Report Muck Rack’s latest State of AI in PR report was released earlier this month. We saw newsrooms grapple with rules for AI throughout 2023.

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The top Generative AI concern for the remainder of 2024 is data security risk, say decision makers—what companies can do to protect data

Agility PR Solutions

Brands and businesses have had data-management problems since way back in primitive times (i.e.,

Data 101
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The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities

Agility PR Solutions

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 106
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. Will Google sunset third-party cookies eventually, whether it’s in 2024 or beyond? Cookie-less era – the industry is buckling up, finally! For digital media, this year has been another time of significant change.

Retail 170
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Social media updates: Instagram’s AI stickers, X introduces new premium features and LinkedIn dabble with AI

Prohibition

It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on. LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration.