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Challenges and changes for PR in 2021

Stephen Waddington

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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How This PR Pro Is Helping Communicate Accurate Election Information

PRSay

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. We are the government agency that will provide correct info. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community.

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

The Drum is one of the few publishers that cover the spread of marketing, advertising and media. These competitions are open to brands, agencies, PR firms, media owners, or in-house teams worldwide. Give yourself something to celebrate in 2021! What is it? The awards for effective business marketing. Who enters? .

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PR Isn’t Just for Big Businesses?

Victorious PR

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Brand awareness and promotion. Community relations.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

That is one of the top things we hear as a public relations agency. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. It’s all about effective paid advertising. You haven’t “paid” for this media, such as an advertisement, and therefore, that is where it gets its name from. Earned Media. Why You Need Both.