Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

PRSay

AUGUST 17, 2023

Threads lacks essential content discovery features like keyword search, hashtags and trends. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options. e mre akkoyun ] The post Should You Join Threads?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Meg Graham is the tech reporter at CNBC covering advertising and marketing.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. A company that regularly holds its own entertaining and relevant panel events can quite literally earn the label, because it’s taking the lead in an industry discussion on a trending topic to benefit customers. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 4, 2018

But it’s time to add, update, and amplify for the 2018 season. This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. The conversation about user privacy is growing louder. I’m a big fan of her work. .

Report 81

Report YouTube Privacy Web 81

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 131

Technology Study Communications Survey 131

Communications Conversations

MAY 21, 2019

Privacy concerns. billion MAUs for Q4 2018. Earlier this year, in giving my annual social media trends presentation at Social Media Breakfast here in MSP , I asked the crowd “how many of you have either deleted Facebook or thought about deleting Facebook in the last six months? A slew of negative PR hits. 2 – 1.56

Facebook 60

Facebook Brand Branding Privacy 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. This year, we’ve seen the roll-out of GDPR, 1.9bn people tuning in to watch Harry and Meghan getting married, Apple achieving a market cap of $1tn, as well as the UK gradually limping towards Brexit.

Trends 48

Trends Privacy Ethics Government 48

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 124

Privacy Google Advertising Advertising 124

Stephen Waddington

JANUARY 12, 2021

Listening to an audience or publics is a critical of element of marketing and public relations practice. People tell pollsters and market researchers what they think they want to hear. It has led to an emerging marketing and PR discipline called search listening. It’s rightly a growing area of significant investment.

Big Data 96

Big Data Google Privacy Data 96

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 93

Social Media Marketing Media Creativity 93