Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. 2018 JOTW Communications Survey. Top three comms challenges. Arik Hanson).

Survey 130

Survey Communications Measurement Internal 130

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. In June 2018, Newmark’s foundation reportedly gave $20 million to the CUNY Graduate School of Journalism, which was then renamed the Craig Newmark Graduate School of Journalism.

Ethics 172

Ethics Communications Nonprofit Journalism 172

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Blog: What Does “Storytelling” Mean to You? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Blog: Code of PR Ethics?

Survey 120

Survey Communications Ethics Measurement 120

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I Attention is deeply connected to meaning.

How To 62

How To Film Interviews Employee 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar.

Video 149

Video Case Study Agriculture B2B 149

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. Some executives are eloquent writers and inspiring speakers, comfortable with employees and investors alike. Find the 2018 Trust Barometer here.). Just draft it and I’ll take a look.”.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

PR 20/20

OCTOBER 10, 2019

For a deeper look at the Institute’s subscriber base: 39% of subscribers work at companies with 500+ employees. 19% of subscribers work at companies with 10,000+ employees. In 2018, the amount of time devoted increased to nearly 7%, which for us, justified turning the project into its own official LLC business. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. Talk to Us !

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. Creative employee communications. Justin Goldstein | Press Record Communications.

Marketing 168

Marketing Employee Content Marketing Training 168

Ishmael's Corner

JUNE 3, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog (Part Two) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 113

Storytelling Communications Publicity Employee 113

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist. These (and more!)

Marketing 52

Marketing Technology Internal International 52

Ishmael's Corner

MARCH 7, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 109

Storytelling Travel Communications Publicity 109

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Separately, U.S.-based

Survey 176

Survey Marketing B2B Study 176

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Storytelling with the Cognitive Content Hub™. Storytelling with the Cognitive Content Hub™.

Marketing 52

Marketing Storytelling Technology Community 52

Stephen Waddington

OCTOBER 3, 2019

Growth in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. This is an agency model that covers a core group of employees supplemented by senior experts. within agencies, although this is down from 21% in 2018. Our estimated value of the total industry is $15.5

Interviews 115

Interviews Agency Industry Measurement 115

Waxing UnLyrical

MARCH 21, 2019

Storyteller. In 2018, we spent more than 3.5 If we lose sight of the reason people are purchasing our product, it won’t matter that we’ve been in business for 85 years, or that we’re the most innovative company in the industry, or how well we take care of our employees. It’s the nature of our modern world. Soothsayer.

Technology 100

Technology Communications Training Newspapers 100

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. 7) Picks from the PR trades and vendor blogs.

Pitching 78

Pitching Instagram Survey Data 78

PRSay

JUNE 13, 2019

Brightstone is one of approximately 750 active venture-capital firms in the United States which completed a combined total of 8,948 deals in 2018, investing more than $130.9 Can your employees communicate the need your organization seeks to fulfill, who your customers are, and what your organization’s number-one goal is?

Enterprise 140

Enterprise Pitching Company Employee 140

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. He also suggests having employees share your content, writing: By motivating your coworkers to share content, you can turn them into effective brand advocates.

Facebook 113

Facebook Social Media Analytics Blogging 113

Solo PR Pro

APRIL 23, 2019

In 2018 Saxby’s had 4500 people come through their space – learning about their brand, hearing their story –because of these events. Saint-Gobain North America views strategic partnerships as an opportunity for storytelling and establishing thought leadership in the sustainable building materials market. Expand Thought Leadership.

Community 45

Community Publicity Construction Television 45

Stephen Waddington

OCTOBER 3, 2019

Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. This is an agency model that covers a core group of employees supplemented by senior experts. within agencies, although this is down from 21% in 2018. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. of employees worked from home during the pandemic. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. If Greek mythology is your jam, Circe is the collision of ancient storytelling and modern twists. American Fire , by Monica Hesse. Circe , by Madeline Miller.

Storytelling 28

Storytelling Education Television Government 28

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. 27) Executives and employees as the way through the clutter. Companies will begin to invest in their executive and key employee brands on LinkedIn as the platform prioritizes individuals’ content over Company Page content.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. One summer, I went to a water park with my sister and three cousins, and we spent an hour waiting in line for a huge waterslide.

Case Study 101

Case Study Marketing Study Content Marketing 101