Remove 2016 Remove Blog Remove Creativity Remove Journalism
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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Want to deliver valuable content in 2016? Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling.

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What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: Journal of Accounting and Economics 5 Brown, L.,

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20 PR and Marketing Predictions for 2022

Sword and the Script

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Blogger outreach gets personal.

Marketing 215
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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

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What I Learned From NOT Blogging

Journalistics

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

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10 Must-See Presentations at #CMWorld 2016

Beyond PR

” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago. Author Amanda Hicken is a senior marketing manager at Cision, where she directs the demand generation content strategy for PR Newswire’s and Cision’s blogs.