Sword and the Script

SEPTEMBER 19, 2022

Nearly half (46%) of chief communications officers (CCOs) report to the CEO – up 12% from a survey in 2014 that asked the same question. 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. The brand’s exceptional storytelling is honest, inspiring and downright sobering.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He was previously a technology editor at Quartz and has been reporting on technology for over a decade with jobs at Forbes.com and Business Insider.

Fashion 40

Fashion Tourism Media Journalism 40

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” However, going into next year, this technology will also change the way crisis communication and reputation management is done.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

OCTOBER 31, 2014

We sat down and talked about wearable technology and its impact on the future of content creation (really fun discussion, when you think about the possibilities down the road), Snapchat ads and Ello as a viable option for marketers. SHOW NOTES – October 30, 2014. What I Found Was the Future of Storytelling” [link].

Storytelling 104

Storytelling Google Social Media Technology 104

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. Should’ve been, really.

B2B 145

B2B Trends Video Course 145

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

FEBRUARY 6, 2020

Founded in 2010 and acquired by Google in 2014, DeepMind’s goal has always been to accelerate the field, and to research and build AI systems. He was also instrumental to HubSpot’s growth as its Chief Product Officer from 2011 to 2014. Overview: Discover how science and technology are revolutionizing our lives. Apple Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR Conversations

DECEMBER 19, 2014

Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach. Tailoring the 4Ts – techniques, tools, technologies, terminologies. But having been involved with this course through two cohorts in 2014, I felt it was useful to reflect and look forward.

Social Media 90

Social Media Trends Communications Crisis Management 90

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. I wasn’t getting quite enough done. It’d been creeping up on me for years. No longer did it feel weird to take my smartphone to bed with me.

Writing 84

Writing Google Meeting Airlines 84

ImPRessions - Crenshaw Communications

JULY 14, 2017

In that spirit, here’s a look at a few companies really killing it in the storytelling game. Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 136

Brand Branding Storytelling Airlines 136

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. Jeremy Pepper | Communimatic. Lou Hoffman | The Hoffman Agency.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies. It’s the equivalent of direct marketing spam and a lousy way to pitch stories.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Susan Kostal | Stet.

Marketing 174

Marketing Employee Content Marketing Training 174