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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” First of all, I love AI,” Dietrich said. “It

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4 Brands Running Successful Brand Journalism Programs

Cision

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. But is your brand telling the right story?

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The Future of Marketing: Paul Roetzer

Shift Communications

In 2012, he penned the book, “Marketing Agency Blueprint” which was followed up by “Marketing Performance Blueprint” in 2014. We have to move past storytelling. Technology has changed. Future of Marketing Marketing Marketing Technology future of marketing marketing skills marketing technology Paul Roetzer personalization'

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White Paper: Want Content Success? Think Outside the Box!

Cision

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Americans listen to 18 percent more podcast audio than in 2014, a total of 21 million hours each day.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

There are SO many tools that I’ve “ Tech Tested ” in 2014. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. The post What’s in Your Fall 2014 Communications Toolkit? appeared first on Deirdre Breakenridge.

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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do.