Cision

JANUARY 28, 2016

Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. In 2014, the coffee giant shared the story behind employee Esther Asuncion’s artwork for the brand’s annual holiday mugs. But is your brand telling the right story?

Journalism 120

Journalism Brand Branding Employee 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Contently - Strategy

OCTOBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. ” There are only 214 million for “b2b software.”

B2B 85

B2B Content Marketing Trends Marketing 85

ZudePR

DECEMBER 30, 2016

Like some technological teddy. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. Hot off the printed press. I wasn’t getting quite enough done. It’d been creeping up on me for years. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Also see: PR and Storytelling; Off Script #7: Lou Hoffman. 13) Data says it’s fit to print. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. Kevin Hartman | Merit.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115