Ishmael's Corner

MARCH 22, 2015

Looking at traffic over a 12-month period that covered August 2013 thru July 2014, you can see nine of the top 10 posts for this period were published prior to August 2013 with the vast majority of this recent traffic coming from organic search or what we like to term “earned search:”. But it does require work and time. Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. It’s become accepted terminology for PR-focused, tech-enabled companies since.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation. PR grows more in demand. Image credit: Pixabay.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ReimaginePR

JUNE 10, 2015

I think I’ll stop using that bit of corporate jargon altogether. Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014.

Video 120

Video Government Healthcare Viral 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links.

Trends 124

Trends SEO Leadership Print 124

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Journalism 40

Journalism Reputation Ethics Corporate 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

MAY 31, 2018

Her career spans agencies and corporate organisations in London, New York and her native Newcastle. Since 2014 Matty has worked for Super Cat PR , a music marketing agency. Storytelling, and a strong backstory helps engage music fans. Agency versus corporate career choice Natalie Falkous leads PR for Sage in the UK and Ireland.

Local 60

Local Agency Corporate Internal 60

Contently - Strategy

OCTOBER 15, 2020

In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Should’ve been, really.

B2B 130

B2B Trends Video Course 130

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. “Content marketing will revolve more around individuals and storytelling components. Note: see my interview with Wendy here – Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

OCTOBER 15, 2021

In 2014, three researchers from MIT, edX, and the University of Rochester studied 128,000 students learning through MOOCs. ” That’s why brands and publishers alike have opted for more personality in their messages, even letting certain employees include their names in corporate emails. Should’ve been, really.

B2B 57

B2B Content Marketing Trends Marketing 57

PR Conversations

DECEMBER 19, 2014

A focus on online marketing of content has seen aggregation, ‘cut and paste’ copying, superficiality and promiscuous pitching of uninspiring ‘storytelling’ dominate at the expense of relevant, informed, and meaningful material. Those who secure a reputation for content leadership will be increasingly valued as influencers and trusted sources.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. 30 minute daily program).

Radio 60

Radio Content Marketing Marketing Education 60

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. All 160 episodes since July 2014. He a straight-laced but decent scientist who’s lost his zeal to corporate life. There is no boring if you tell your story right.” Hot off the printed press. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. Public relations education now trumps journalism.

Study 99

Study Measurement Survey Education 99

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Social Media 90

Social Media Marketing Media Creativity 90

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 167

Marketing Employee Content Marketing Training 167

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60