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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 82
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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

Stories—and storytelling—are powerful. He also addressed the Cannes Lions International Advertising Festival. Its signature event is the Global Cardboard Challenge, held in 2013 and 2014 on the Saturday closest to the anniversary of the 2012 flash mob. If you need help finding and telling your corporate story, get in touch.

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Exploring Best Practices in Global Communications

PRSay

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. Our list grew, but included: We’re journalists and storytellers.

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Is PR to Blame When Apathy Reigns?

ReimaginePR

The conditions that led to the spread of Ebola, and the subsequent international reaction (or inaction), are still very much in place. I think I’ll stop using that bit of corporate jargon altogether. I vividly remember reading a certain article in October 2014 that brought a tear to my eye. Well, it shouldn’t.

Video 120
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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 190