Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Solo PR Pro

JUNE 6, 2017

Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Google + Facebook accounted for 85% (and rising) of internet advertising growth. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. 80% own mobile phones. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”. Marketing predictions. Time to focus on blocking and tackling.

Marketing 169

Marketing Employee Content Marketing Training 169

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

prTini

AUGUST 22, 2014

5 Keys to Social Media Measurement For Every Network. How to Manage an Internal Crisis Without Losing Your Mind. Instagram Rolls Out Deeper Analytics for Advertisers. Instagram Rolls Out Deeper Analytics for Advertisers. 2014 Edition. Cheers and happy reading! . Why You Should Be Reading (and Writing For) Medium.

Case Study 49

Case Study Retail Resources Twitter 49

PRSay

JUNE 1, 2016

PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University.

Survey 60

Survey Study Training Leadership 60

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Alternatively, contact him via Twitter or LinkedIn.

Conference 40

Conference Hotels Internal International 40

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Advertising, production, and distribution have all fundamentally changed. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. billion in 2014 to 2.17 billion in 2016.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. marketers, PR, IR and internal communications professionals?to

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

NOVEMBER 4, 2014

It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. C/Net concluded that Beats by Dre noise-cancelling headphones “don’t quite measure up to” Bose’s QuietComfort 15 headphones. Source: Beats by Dre Twitter ). Source: The Verge ).

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Stuart is an international PR adviser, speaker, trainer, and blogger. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81

PR Conversations

JULY 20, 2015

Interestingly, the only performance I found with an advertised Twitter hashtag in the print program book was the UK’s James and Jamesy #HighTea show. Audiences took full advantage of the wealth of local, national and international theatre and dance.” 100% of the ticket price is returned to artists.

Community 40

Community Print Twitter Creativity 40

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100