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How to Engage and Empower Your ZEOs

PRSay

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

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How to Engage and Empower Your ZEOs

PRSay

I use ZEO to describe an organization’s entry-level executives who they hire following college graduation and an organization’s interns. If a company with 1,000 employees employs you at the turn of the next decade, then approximately 300 of those employees will have been born between 1997 and 2012.

How To 139
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Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read). ” 3.

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). What comes after social media?

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10 skills the PR pro of the future will need (revised)

Communications Conversations

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing.

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7 Rules for a New Era of Communications

PRSay

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We need to educate ourselves and ask for feedback internally and externally. The importance of elephant-whispering.