Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. “As As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. I suggest thinking about distributing existing content elsewhere. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Facebook has made it abundantly clear that for promotional content, brands need to move that content to advertising.

Facebook 60

Facebook Advertising Advertising Technology 60

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Blog traffic. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ). PR measurement is not only a science — it’s an art. Influencer chatter. Build Leads.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”. The 5Ps of Marketing AI.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. As a content marketer, the knowledge I bring to the table is what my clients want from me.

Writing 88

Writing Google Pitching Small Business 88

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Tumblr for Marketing. SlideShare for Marketing. What are your goals? Tumblr is ranked no.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. He was first elected in 2012 and won a new term in the general election in 2016.

Policies 64

Policies Film Exercises Viral 64

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. Your blog is just not working and you’re wondering why. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Writing a blog post? For example: writing a blog post. It takes time.

How To 60

How To Software System Employee 60

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40