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Why Now Is the Time to Eliminate Jargon and Buzzwords

PRSay

In their 2005 book, “Why Business People Speak Like Idiots,” authors Brian Fugere, Chelsea Hardaway and Jon Warshawsky wrote that employees perceive jargon, hype and buzzwords as packaged and inauthentic. Here are some tips for doing just that: • Write for the reader. Employees have never liked corporate-speak, of course.

Employee 197
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. This is a story about the future of PR 20/20.

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Owning public relations as a management discipline

Wadds Inc.

This relegates the role of practitioners to writing press releases, making posters, and organising parties. You can’t blame the professional associations although they have a leadership role. Its purpose, set out in a Royal Charter in 2005, is to promote professional public relations to practitioners and public understanding.

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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

To offer organisational leadership. Chartered status was granted by the Privy Council in 2005 enabling it grant Chartered accreditation to practitioners. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. To build and enhance organisational reputation.

Publicity 167
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. This is a story about the future of PR 20/20.

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For These PRSA Leaders, Public Relations Is All in the Family

PRSay

The profession needs to be more technology-focused, which will not happen overnight, nor will it outweigh essential communication and writing skills.”. Accredited since 1981, David was honored with the PRSA Presidential Citation in 1991 and inducted into the PRSA College of Fellows in 2005. PR connections.

Publicity 151
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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

As far back as 2005, BusinessWeek devoted a cover feature to blogs that included the words: “Your customers and rivals are figuring blogs out. ” Still, corporations remained leery of the concept, leaving blogging to those wacky guys in marketing to write about new vegan dishes in the company cafeteria.