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Beyond the Word: Why Visual Content Matters in Communications

Cision

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. The scene opens with an animated overhead shot of a crowd milling about, then perking up as they rush to access their telecommunications network through a metaphorical door.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Growth was exponential and it soon incorporated other technologies such as telecommunications in facilitating access to the internet. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. Social media is seen as a relative latecomer.

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