Sword and the Script

OCTOBER 25, 2022

It’s expanded to include public affairs and government relations as the norm.”. From print to digital. Clients are far more open to press releases to just boost SEO vs. earned media, and they are more open to paid media opportunities. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. More channels.

Communications 126

Communications Crisis Internal International 126

Stuart Bruce

JUNE 24, 2015

Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145