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Should Your Brand Voice Stay the Same Across Social Channels?

Contently - Strategy

You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest. To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. ” Take IBM, for instance. Your brand on Twitter.

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Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

Real-world experience beyond the classroom. Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. This is unnecessary and takes up valuable real estate on your resume that could be used for more relevant information (i.e.

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Owned Media Oasis. Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.