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How Marketing Still Needs Racial Redemption

Mindful Marketing

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

But when you limit exposure by only posting to your owned channels (website, email, and social), you only reach existing audiences. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Here’s a crazy statistic: nearly one-third of people, worldwide, access social media frequently.