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The Influencer Marketing Measurement Enigma

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement.

Measurement 103
Measurement Marketing Pharmaceuticals Social Media 103
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Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. .” – print advertising. – SEO.

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Marketing SEO Pharmaceuticals Google 62
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