Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

AUGUST 3, 2015

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement. Eight Great Myths Of Social Media Measurement.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Twitter Facebook Google+ LinkedIn Monday Roundup: #AMECSummit Rockstars. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit?

Education 40

Education Measurement Government Interviews 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Why: “In order to be effective, brand content must be mapped to business objectives and be appealing,” says Ancita Satija as she explains (right here on WUL!) Twitter Facebook Google+ LinkedIn Monday Roundup: the Indian Scene. So I thought this week I’d introduce you to a few bloggers (and a media star!)

Infographics 40

Infographics Television Conference Writing 40