A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association
Sword and the Script
JANUARY 14, 2020
Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Now, we have one centralized platform that allows us to manage the external emails, segment and target them more effectively and measure their success. So, what’s the problem?
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