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How to Effectively Communicate Your Rebrand

Cision

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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How to Effectively Communicate Your Rebrand

Beyond PR

When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers. The more ways you reach out, the less confusing the change should be for customers. Some rebrands are born out of backlash.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Therefore podcasts (a form of radio), eBooks (a form of print media), and video platforms (a digital form of small screen broadcasting) are considered part of this new medium.

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