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#MediaMonday – Ellen O’Brien

HMA Public Relations

The Jewish News covers news of interest to and about the Jewish community throughout the Valley. Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Favorite local restaurants or other haunts?

Local 52
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PR’s #1 Secret

Mora Communications

PR is not about selling, it’s about story – telling. From my experience working as a magazine editor, I can tell you that the minute I felt I was being sold I ended the conversation. What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. Understand who your story is aimed at.