Leadership, Measurement and Social Media

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

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Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things. More than a proactive partner: an extension of your marketing and PR team. This conundrum is a leadership challenge for the head of marketing.

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Public relations in 2018

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

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Publicity Ethics Data Community

Public Relations Today

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Public relations in 2018

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