6 Benefits Of Long-Form PR Content
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.
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