Remove Interviews Remove Reputation Remove Viral Remove Wikipedia
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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. Source: Wikipedia).

Airlines 206
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Make sure you record the interview (let the source know you’re doing this first).