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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

It also presents risks of viralization and losing very public control. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. Source: Wikipedia).

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.

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How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

The letter went viral and the business took a major hit on Yelp, as well as in search results as online stories began appearing on the first page of Google. Photo credit: Carrot and stick – Wikipedia. Dealing with Negative Criticism Internet Defamation Online Reputation Management'

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