Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

JUNE 9, 2021

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

JANUARY 5, 2022

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? This is newsjacking at its finest.

Pitching 130

Pitching Strategy Publicity Media 130

PR for Anyone

APRIL 6, 2022

If you’re a real estate agent – what does that college graduate need to do to prepare to buy a house someday? But again, every single person watching has something that they can pitch a story to their local television, that will help a college graduate. No matter what you are. So that is this week’s PR tip.

Pitching 130

Pitching Television Media Real Estate 130