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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind.

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How to Prepare a PR Crisis Plan

Prohibition

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are people who are already familiar with your brand or product and have a large following of their own. Track media coverage and online mentions. Monitoring the media is easy.

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