Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. No one wants to be the one that caused THAT headline or article that harms your business. 1) They think an interview is just about answering questions. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses.

Agency 62

Agency Case Study How To Crisis 62

Prohibition

JANUARY 14, 2022

That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. There are people who are already familiar with your brand or product and have a large following of their own. Track media coverage and online mentions. Monitoring the media is easy.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

DECEMBER 19, 2016

June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40