Internal Interviews Knowledge Base Social Media 
Cision
NOVEMBER 3, 2016
In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communication is key to building relationships. What role does social media play in your job? How has social media transformed communication?
Contently - Strategy
NOVEMBER 27, 2018
It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. Interview your existing customers to find out more about their demographics, habits, and preferences. ” said Caroline Paxton, RBC’s senior director of social media, content & strategic initiatives.
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