Doctor Spin

JUNE 28, 2022

How to train a spokesperson? In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). 2 When I give seminars on stage, I sometimes forget I’m in the public eye. Cover photo by Jerry Silfwer ( Prints / Instagram ).

Training 52

Training How To Video Corporate 52

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Give a journalist a “job.” Social media mining.

Employee 120

Employee Print Meeting Financial 120

Sword and the Script

JANUARY 3, 2017

The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. . And how many feel obligated to change things to prove their necessity?”. Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61