article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52
article thumbnail

PRoust Questionnaire: Helen Slater

PR Conversations

A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

article thumbnail

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race).