To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
Think of social media as your club floor, your blog as the radio, and your website as a wedding. And there are so many ways to examine the same topics from different angles and different levels of specificity, using real-life stories, checklists, roundups, etc.
How to elicit compelling quotes for your press release
NOVEMBER 30, 2015
It leads to canned, uninspiring quotes that take up valuable real estate and do nothing to advance your cause. Prepare a one-minute master class explaining that a lazy template quote could mean the difference between headline-worthy coverage and total radio silence.
9 ways to up your Twitter game
MAY 27, 2016
We should be using every single inch of real estate in the photos that we post to capture the eyeballs in the timeline.". You can, however, expand your reach through consistency: Hold your radio shows weekly, and at the same time.
What Goes in a Great Media Kit
MAY 30, 2015
Even radio. love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. I get to sit on both sides of the media kit divide.
What a Duck Can Do For “Social” Media Relations
MAY 27, 2016
Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.
10 terrific Instagram tools and apps for marketers
SEPTEMBER 3, 2015
Real estate agent: Make a collage featuring a new property for sale. Radio station: Have your followers take a funny photo (or video) of them belting out their favorite song. Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.
Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade
Holtz Communication + Technology
FEBRUARY 5, 2016
For example, at last month’s Consumer Electronics Show, Coldwell Banker relied on its PR department and an agency to get the word out about the impact smart home technology will have on the real estate market.
Gatwick vs. Heathrow: Top 100 Influencers and Brands
OCTOBER 21, 2015
LBC Radio. LBC Radio. Deloitte Real Estate. BBC Radio 4 Today.
7 insights PR pros should glean from editors
OCTOBER 12, 2016
So, for you as a writer, your best plan of action is to offer exclusive articles to a handpicked selection of editors, follow up once if they don’t respond within 24 to 48 hours, then move on to the next contact if this radio silence continues. Offer real value.
MediaPulse | A Weekly Media Round-Up
OCTOBER 2, 2015
Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ?