The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices. MORE

Even radio. love to see what real people have created. Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. I get to sit on both sides of the media kit divide. MORE

To kick things off, here’s an excerpt from an email I recently received: Who would I need to contact to share our real estate story with. Radio silence from those you pitch can be annoying, but it’s often a sign that you didn’t hit the mark. A bad pitch won’t do you any favors. Inspired (or depressed) by subpar media relations efforts, we’re publishing a regular article geared toward making journalists’ inboxes a better place and PR pros’ efforts more effective. MORE

Earned media coverage included a 60-second spot on WHO-TV, as well as mentions in the Des Moines Register and the highest rated FM radio station More 104.1. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. MORE

Real estate agent: Make a collage featuring a new property for sale. Radio station: Have your followers take a funny photo (or video) of them belting out their favorite song. Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities. MORE

We should be using every single inch of real estate in the photos that we post to capture the eyeballs in the timeline.". You can, however, expand your reach through consistency: Hold your radio shows weekly, and at the same time. MORE

It leads to canned, uninspiring quotes that take up valuable real estate and do nothing to advance your cause. Prepare a one-minute master class explaining that a lazy template quote could mean the difference between headline-worthy coverage and total radio silence. MORE

So, for you as a writer, your best plan of action is to offer exclusive articles to a handpicked selection of editors, follow up once if they don’t respond within 24 to 48 hours, then move on to the next contact if this radio silence continues. Offer real value. MORE

Here’s the top media industry stories we’re following this week: The Big News: Mass shooting at Umpqua Community College in Roseburg, Oregon prompts further discussion over gun control ( The Oregonian ); NASA finds water on the red planet, begging the question, is there life on Mars ? MORE

I''m also including examples of what the subject lines should have read: Bad: A World-Renowned Real Estate Broker Reveals a Government Conspiracy Targeting Your Monthly Payments. is a Los Angeles radio producer. MORE

The real estate adage “location, location, location” is also relevant to PSA distribution. You may also develop audio versions for local and national radio. MORE

The real estate adage “location, location, location” is also relevant to PSA distribution. You may also develop audio versions for local and national radio. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. MORE

The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices. MORE

If, through my public relations efforts, I can help make change for the better, then I get a real buzz and sense of satisfaction. Which real, historical or fictional person or brand would you like to give a reputation makeover? MORE