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PRoust Questionnaire: Helen Slater

PR Conversations

It is a long-running and successful campaign that still resonates in our New Zealand community. A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

For eight years, YESS has held an annual fundraiser that is increasingly becoming part of the fabric of the Des Moines community. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. It is a race, but instead of thoroughbred horses, it features rubber ducks.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

What is Mass Communication? It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message).

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