PRSay

JANUARY 24, 2023

Business is now seen as the only competent and ethical institution, even as CEOs are among the least-trusted institutional leaders, Edelman’s 2023 Trust Barometer finds. In surveys around the world, business remains the most trusted institution, as perceived by 62% of respondents.

Ethics 87

Ethics Government Survey Company 87

NewsWhip

FEBRUARY 1, 2024

Edelman’s 24th annual Trust Barometer was launched last week and this year the focus was on innovation and the public’s perception of how those innovations are being introduced to society. Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.14 Here are our five key takeaways from the conversation.

Government 88

Government Survey Technology Ethics 88

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) Baz Luhrmann, The Sunscreen Song, 1998. That’s one of my favorite quotes and I think of it every time prediction season comes around.

Marketing 189

Marketing Content Marketing Data Social Media 189